Your catalogue is your printed shop-window. It is the document that lists exhaustively what you sell, usually combining attractive visuals with large content pages. It is therefore essential to get the right paper for your catalogue cover and inside pages, in order to emphasize your pictures and at the same time offer reading comfort to your customers from the first page to the last one.

  • Your project strategy

    Many factors must be taken into account when deciding to print a catalogue: audience, distribution, end-use, shelf life, mailing requirements, design expectations, finishing, and order forms. How many catalogues are you producing and how much pagination is involved? The dimension and shape are other factors to take into account: 8 pages, 32 pages, etc.

  • The paper selection

    You’ll almost certainly have a mixture of images and text, so you need to think about the opacity of the paper you use, to reduce as much as possible show through from the other side. Papers with low weight and high opacity, especially formulated and produced for catalogues, will help to keep the overall weight to a minimum, especially if there is a lot of content. How easily you can turn the page and does the catalogue remain flat when the pages are open are important considerations, especially if you are producing a large, bulky version. Creativity is also key. Using different paper media in the same catalogue can highlight some parts of your catalogue (new products, services, adverts, etc.).

    > Recommended Products:
    RePrint Deluxe – Cyclus – Novatech Easy Matt – Claro Gloss & Silk – Print Speed
    For creative catalogues: Rives – Olin Regular

  • The printing choice

    Take into account any special print finishes you may want to incorporate. These include embossing, thermography, foil blocking, varnishing and die cutting. Finishing (drilling for 3-ring binders, loop stitching, etc.) is also key to ensure longevity and durability of your catalogue.

    > Recommended Products:
    Novatech– Print Speed Laserjet

  • The delivery

    If you are planning to send it by post, then weight and size will be important, as size, thickness and weight will impact on the cost of postage.

  • Environment 

    Antalis offers a broad range of certified and recycled products. Ensure all of your papers are made using pulps from well managed forests, so you can be sure the papers you use have a socially responsible chain of production – from the trees used to make the pulp all the way through to the printer.

    Many of our brands have a recycled offer within the range, so you can be confident our papers are sustainable and not damaging the environment in which we all live.

    > Recommended Products:
    Cocoon  – Eural

  • The budget

    Cost should also be factored in, to help you decide if you are producing a premium or mass market catalogue and you can then plan its content, print and finish to suit your company, the product and your budget.